Our role is to do three things:
- To know enough about you to be able to make the right recommendations. We do that by asking you a series of questions – called a factfind – that take account of facts about you, but also about your preferences and views too. We don’t expect you to be an expert on life insurance, but before we can make any recommendation we need to know whether you are the sort of person who is prepared to take some risks – for example, that your premiums might rise in future – or whether you want a solution that is guaranteed no matter what.
- To help you to identify your priorities. If you were insured against absolutely everything, most people would end up paying more than they could comfortably afford on premiums each month. So prioritising needs is important, perhaps too working out how things might change in future, e.g. if you have a family, change jobs or retire.
- Recommend the best solutions to meet your needs. Choosing the right insurance policy and insurer is important, but there may be other things too – such as having a will or writing policies in trust. Most insurance solutions will involve you paying a monthly (or sometimes annual) premium, and you usually have to continue paying each month or the cover will stop almost immediately. Once that happens, it can be impossible to continue and you would have to start again with a new policy, so always think very carefully before stopping any policy.





